Bruce C. O’Neill

Rated by Super Lawyers


Professional Bio

Bruce O’Neill specializes in civil commercial litigation and complex family law matters. His litigation practice routinely includes complex federal and state court business trials and “save-the-company” lawsuits.

Bruce has obtained several high-profile, multi-million dollar verdicts and settlements during years of litigation practice. He played a major role in an initial judicial interpretation of Wisconsin’s Fair Dealership Law, establishing the law as a useful vehicle for aggrieved Wisconsin dealers.

Bruce has obtained successful client results in all areas of business law. He has successfully litigated business theft, trade secret, restrictive covenant, dealership, securities, interference, unfair sales, contract, discrimination, wrongful discharge, defamation, and non-dischargeability claims.

Bruce has appeared and argued before, among others, the Wisconsin Supreme Court, the Wisconsin Court of Appeals, and the Seventh Circuit Court of Appeals. His practice is national in scope, and he has appeared in trial and appellate state and federal courts throughout the country. He has routinely applied and argued the laws of states outside of Wisconsin and its federal counterparts.

When representing a client in a lawsuit, Bruce conducts and directs all aspects of the case, from counseling clients in pre-litigation strategy, through discovery and pre-trial motions, through trial and through any subsequent appeal.

In addition to his civil litigation practice, Bruce has a substantial, high net worth, family law practice. He has handled referrals from many high profile law firms of their family law matters. He frequently represents partners in divorces involving complex business and stock valuation issues. Several of his cases have resulted in published appellate decisions, including a Wisconsin Supreme Court decision clarifying the law regarding changed circumstances and shared placement evaluations.

A Notre Dame and Marquette University Law School graduate, Bruce was Lead Article Editor for Marquette University Law School Review, and a member of Alpha Sigma Nu. Upon receiving his law degree from Marquette University Law School in 1967, he was law clerk to Wisconsin Supreme Court Chief Justice George Currie and Justice Robert Hansen, in 1967-1968. Bruce then served as an assistant district attorney for Milwaukee County, before joining Fox, O’Neill & Shannon, S.C. in 1969. Bruce has been a Milwaukee County Court Commissioner since 1995.

Awards & Recognitions

Leaders in the Law by Wisconsin Law Journal (2014)

Super Lawyer by Milwaukee Magazine (2005 – current)

Personal Bio

Bruce is very active in the Milwaukee community. He sits on the Marquette Law School Advisory Board, and serves as counsel for the St. Vincent de Paul Society. His volunteer work also has included membership on the Adoption Resources of Wisconsin (past president), Catholic Social Services, Harambee House and Historic Milwaukee boards of directors; co-chairing the Marquette University High School Auction; and a term as president of the St. Sebastian’s Parish Home and School Association.

Bruce’s wife, Peppy, is retired from her work in special events for the University of Wisconsin – Milwaukee and for the University of Wisconsin – Parkside. They enjoy Ranger activities. Their children’s families also continue to make life interesting, if not sublime. Bruce enjoys baseball, poetry, and hoping for spring.